Tips in Writing Real Estate Listing Description that Sells

When real estate agents have properties to sell, they assist in staging and taking amazing photos of the houses. Then, it is time to post. Although many believe in letting the images speak for themselves, it is not always the case. Some prefer to post many photos of the property rather than focus on descriptions. Most agents even neglect the importance of listing descriptions in real estate. Like any other product, wonderfully-made and thoroughly thought of captions are essential in selling. Words and pictures are equally crucial in marketing, and they should have proper integration to be effective.

Sometimes, real estate agents have other people like assistants or copywriters on their team to write for them. But if they are doing it themselves, these tips can come in handy.

Basic Formula for Real Estate Listing Description

A Compelling Headline

It is a sentence or phrase used to catch the attention of the reader. Most advertisements only have one shot at getting the buyer to notice them by scrolling through websites or social media. So, they have to develop a striking headline to stand out from a typical real estate ad.

In writing headlines, they can try to make it simple, short, and sweet. Try to make a headline less than ten words and use descriptive words to evoke a reaction from the audience. They can search on tools that help determine Emotional Marketing Value to create a headline that reaches and connects to customers profoundly and emotionally. They can write as many drafts as they can and pick the best one.

Opening Statement

Try to answer the reader's question: "What am I looking at?"

They can be descriptive, but they should avoid overdoing it. Getting right to the point and informing readers what the ad is about gives readers reason to continue reading. No one wants to read a lengthy post that looks like a research paper. Quickly mention top reasons why the property they are selling is ideal by highlighting the best features. It includes the number of bedrooms, bathrooms, lot area, location, amenities, renovations, and unique characteristics. But they have to remember to focus on the major selling points like bigger lot size compared to other lots in the area.

Allow the Reader To Imagine

Add a few words to allow the reader to imagine and picture themselves living on the property but once or twice is enough just to brighten their perspective and give them the idea of making the property their own. It creates some options on what to do with the space if they will live in it.

Special Offers

The primary goal is to sell the listing fast, and one way of disposing of it is to give a sense of urgency. They can offer a discount on the sales price for a limited time. They can be creative in making tempting promotions that could help sell the listing. Special offers spark more interest in potential clients.

Call to Action

Write the conclusion with an intention to persuade the reader to be the buyer. The way to do that is to urge them to contact the agent about the listing and find out more about what they are selling.

Quick Tips:

Accurately describe the property.

As real estate agents, they must earn the trust of their clients. They must be honest in what they say about the property listing. They must describe it with facts like they should not write that a home is in "excellent condition" when there is leaking in the roof.

Be careful with the choice of words, so choose adjectives wisely.

By truthfully describing the property, choosing the appropriate words that best describe it creates an impact when a buyer reads it. They can try not to repeat themselves using the exact words over other listings. Using a Thesaurus widens their vocabulary, and it is the best way to find alternative words. They should keep in mind that what they write can move people to act and it helps them better promote their products or services.

A sense of urgency.

Urgency prompts the reader to act more quickly. Moreover, creating a strong sense of urgency with the choice of words can spur people to do what agents want them to do. Adding some phrases such as "limited time," "few units left," or even simple words like "hurry" or "now" encourage readers to decide fast.

Add words that boost value and emphasize the extraordinary features.

With intense competition in the market, they have to boost the value of the property. If the property is newly renovated and has an updated exterior or a great view, these details are worth mentioning in the description. They must strategically write the best and most unique features first or include them in the opening sentences. Aside from mentioning the specific and special features of the house, they can also highlight the neighborhood and what it is like living in that particular area. They should be detailed and brief at the same time.

Use stunning photos.

A huge part of selling properties online is visual media that includes photos and videos. Images and videos come hand-in-hand with detailed descriptions, which usually get the attention of potential buyers. They must give importance to high-quality and relevant photos of the property because viewers rely more on what they see online. The demand for virtual tours is increasing due to the necessary protocols like social distancing. Choose the angles, the spots where clients can have the overall feel of a property.

Proofread. Again.

It is equally necessary to check, double-check, and even triple-check what they write in their property listing. They can have someone proofread it for them or use an application that contains grammar, spelling, and punctuation checking. A well-written description looks more professional and refined.

Conclusion

To conclude, real estate must not overdo real estate ads or real estate listing descriptions. Take time in writing the headline since it is what the readers see first, and they will assess if they should continue reading or not. A good rule of thumb is to keep it under 200 words. Pack all the essential information and have a closing statement that invites them to reach out. In writing real estate property descriptions, the ending is as crucial as the beginning. So, they can write in the final few sentences words appealing to contact the agent and captivate the readers with a final pitch.