Tips for Successful Social Media Marketing for Real Estate Agents

Social Media has become part of our lives, and it has become an extension of ourselves. The same goes for businesses. If they are not online, they are missing out on a lot of opportunities. Companies adapt to technology, and it has revolutionized the way people do marketing. Social Media Marketing has become an integral part of marketing strategies to grow their business by increasing brand awareness, connecting to a larger audience, increasing website traffic, and lead generation. Being part of marketing efforts, they can spend money to make more sales and through paid advertisements. Still, they can also benefit from many platforms introducing their products and services to the public without spending too much.

Marketing Plan

In any business plan, marketing is crucial, solid planning and setting objectives to achieve the bigger goals. They can start by writing down their big dreams. They can break it down to more attainable short-term ones and dissect them into smaller steps using SMART.

For example, a real estate agent aspires to be the most influential top seller in their area. In breaking down that ultimate goal, they can set figures to measure their current standing and which direction they want to go—having measurements quantitively allow a person to see what aspect needs improvement.

**Specific:** I want to be a successful real estate agent with 1 million Instagram followers
**Measurable:** I have 1,000 followers as of today. I aim to gain 5,000 followers a week. I aim to close deals worth $250,000 a week.
**Achievable:** I will make four posts a week, promote my business and build customer relationships.
**Relevant:** Gaining likes and follows will allow me to market my listings and services I offer to a larger audience and potentially gain the trust of clients through word-of-mouth, referrals, etc.
**Time:** I will reach 1M followers in 5 years.

Platform

There are many platforms available on the internet that are beneficial to real estate agents. Like how they prepare for their marketing plan, they have to be specific in their intentions for each platform they use. Mainly because each one has different best practices in generating engagements, and they have to identify what to post to appeal to their target market.

They can start assessing their intentions by answering some questions like:

Why are you using this platform for your business?
Who are the people you want to reach through this platform?
What do you think are the kind of posts that work best on this platform?
What can you do to communicate your unique selling proposition?

Okay, after answering these questions, they can start researching if their answers correlate to the actual data. It is ideal for matching assumptions to facts before deciding which platforms are right for them. There are many platforms to choose from, like Facebook, Twitter, Instagram, TikTok, Pinterest, etc. They can compile demographics information for major social networks to have an overview of where their audience spends their time online. Moreover, they can connect to people on different platforms for various purposes.

For example, they can use YouTube for virtual home tours, Instagram for announcements and promotions, Facebook to build an audience and generate leads, Twitter for customer support, etc. The great thing about it is they can share links to direct viewers where to address their concerns. They can tailor their messages to have the most impact and effectively convert them to sales.

Audience

The understanding of the audience is vital in using social media for their real estate business. Aside from researching social media analytics, they can compile data from their current clients. Eventually, they will understand who is buying, selling, looking for them, and interacting online. Once they identify who their audience is, they can practice the best ways to speak to them.

In addition, as they will have a clearer picture of who their audience is, they can look for ways to reach out to more people like them. They can use social media targeting features that help their posts mark by location, language interests, etc. They can also use lookalike audiences to reach new groups that are similar to their existing clients.

Relationships

Real estate agents benefit from being in social media and using it as one of their marketing strategies because it allows them to talk directly to customers and followers. They can establish the relationship over time rather than asking for a sale upfront. Almost 40% of internet users use social networks to research brands, including getting to know who they are and what they stand for.

So, when there is an exchange of comments or conversations, it helps build trust and form loyalty. Engagement helps platforms like Facebook help them predict what users want to see in their feed. They can create Facebook Groups to build community and brand loyalty. They can connect with other colleagues and influencers in their niche. They can mention followers in stories or posts, and they can use relevant hashtags and use popular keywords in titles or descriptions.

Trends

Real estate agents must pay attention to trends to understand what people are looking for when they sign in to their social channels. It will help them create appropriate content that resonates over time. People use social media to stay updated with current events, find entertainment, and spend time waiting or keeping in touch by sharing photos or videos.

Promotions

Real estate agents can have promotional work like cross-promoting between other social profiles and collaborate with influencers in their industry. It is one way of making their brand known by the followers of someone who endorses them. It may not be necessary to be local celebrities. Their existing clients can also post about their experience working with real estate agents to get referrals.

Sales

Although making your real estate business reach a targeted audience is to generate sales, people do not like being sold to. Customers need to establish a real connection first because if they trust a particular real estate agent, they will hire his services in purchasing, selling, or leasing a property. Thus, the importance of content that people want to consume without being too pushy.

Content

With the help of social media, they can take advantage of videos, photos, or articles as content. They can use Facebook Live, which allows them to connect with their audience but still be authentic to themselves and their business. They can interact with them in real-time since they can read the comments of those watching, and they can answer directly if there are any inquiries. They can use Facebook Live for virtual tours or real estate forums. Another option can be Instagram Reels, short but entertaining videos where an agent can express creativity.

Aside from videos, they can create mind-blowing graphics or infographics which have a higher possibility of gaining likes and shares. They can use photos they took themselves or outsource online, but they have to ensure it does not violate any copyrights regulations. They can add a filter or make adjustments to enhance the image to make them more stunning. Moreover, they can also create a graphic using online applications like Canva, or if they are more advanced, they can use Adobe Photoshop. They must consider the dimensions of the image they want to post to ensure that they are suitable for the social media platform. But most importantly, images and graphics must be cohesive to the brand they want to project so that their wall will not look like a photo dump.

An agent's fun and engaging photo and video content should be interesting to magnetize potential clients to check their profile and reach them out by direct messages (DMs). Exciting content would attract attention for viewers to check out what their brand can offer.