What Tools Can Real Estate Agents Use
Real estate agents have a lot on their plates. There are days when it feels like there aren't enough hours in the day to accomplish everything that a successful real estate agent requires. It will be difficult to excel in this industry if you are tired, overwhelmed, or burned out. As a result, integrating some of the top real estate tools into your workflow is a must. Having the right tech tools allows you to accomplish more in less time. And your customers will be blown away.
Over the last few years, real estate technology has taken off. There are a lot of great tech tools for real estate on the market, as well as some that aren't so great. We'll go over some of the most essential real estate software for real estate agents. These will provide you with the best return on investment for both the tool and your time.
So, here's our list of the best real estate tools to help you digitize and expedite your daily operations.
1. Real Estate Website Creation Software
Nowadays, a good website is everything in real estate business. Client interactions are increasingly moving online, and your website is frequently a client's first impression.
However, your real estate website must not only look good, it must also be functional and simple to update, which is why a website builder is crucial.
PropertyBase is a fantastic option for creating an effective website with drag-and-drop technology and professional-looking layouts that allow you to manage the look and design. You can use this tool to create a fully branded agent website complete with IDX search, area profiles, SEO, and lead capture functions.
2. Email Marketing Software
Buyers and sellers do not always enter into a transaction with an agent right away. They can be slow at times. That's all right as long as they don't forget about you.
Email marketing is an excellent tool for staying in front of these prospects.
You can send listing notices, open house schedules, market trends, and other useful information to potential home buyers, sellers, and real estate investors. The best part is that these marketing efforts can be largely automated, saving you a significant amount of time.
3. Customer Relationship Management Software Tool
The right customer relationship management (CRM) software can significantly boost your revenue growth and even client satisfaction. If you're wondering, "Did I call her back?" " or "Does Jane work for the Smiths?" " — you most certainly need a better CRM. Having a CRM is an extremely important real estate practice every agent must do.
A CRM is essentially a tool which allows you to gather large amounts of market data and generate market reports for you. However, it does more than that. It can assist you in matching potential clients with the appropriate specialist at your brokerage, organizing and sorting your leads, setting follow-up reminders, and even serves as a lead nurturing tool. It also enables real estate agents to handle lead generation, monitor relationships with prospective clients, and move real estate transactions through your pipeline. A CRM is an extremely valuable tool every real estate agent must have.
4. Lead Generation Tools
More leads equals more sales opportunities. This is one of the most crucial concepts in the real estate business. It's critical that you create a system for bringing in a steady stream of high-quality leads into your sales pipeline.
Lead generation can come from a variety of sources, such as word of mouth, website clicks, and social media. A successful real agent plays a proactive role, advertising themselves where buyers and sellers are — on real estate access points such as Realtor.com and Zillow.com.
Realtor Pro is one of the best tools for real estate lead generation and buyer leads. Zillow Premier Agent is another top choice with native advertising opportunities on both Zillow and Trulia.
5. Social Media Management Tool
Most real estate agents understand the importance of real estate marketing and the essence of being active and visible on social media in order to build your brand, add valuable insight, and make new connections. However, managing your Facebook, Instagram, LinkedIn, Twitter, and other social media accounts can be exhausting and time-consuming.
The most successful real estate agents use technology to save time and automate as much of their social media management as possible, and you should, too. Social Media Marketing plays an essential role in producing real estate leads, keeping in touch with previous clients, and building your brand.
6. Video Editing Software
Nothing creates a stronger connection with clients than a great video. Whether you want to highlight your listings, highlight testimonials, or introduce yourself, video is a great option.
Video is currently one of the most effective tech tools for real estate agents to have in their arsenal. Sure, it can be daunting for a real estate agent to roll their sleeves and begin creating and editing their own video for digital marketing content, but anyone can do it with the right tool. Most apps on the market offer easy to use, drag and drop software which anybody can learn effortlessly.
7. Electronic Signature Services Tool
Obtaining signatures in the traditional manner can be time-consuming and inconvenient. However, electronic signature services have changed the way real estate agents across the country do business.
Real estate professionals can reduce paperwork and secure client signatures by using an e-signature service. It will also notifies agent when clients view and sign important documents. Everything is managed safely in the cloud, allowing records to be signed from anywhere on any device.
An example of an electronic signature service is DocuSign, which is the National Association of Realtors®' official provider, and its electronic signatures are legally binding in all 50 states.
8. Transaction Management Software
Moving transactions through the closing process is one of the most difficult challenges that any real estate agent faces. Managing these transaction communications manually via email can be time-consuming, which is why having the right tech tool is important.
Transaction Management apps generally utilize Artificial Intelligence, which inherently organizes your email inbox, saving you hours of extra work each week. These methodologies understand how to recognize and sort emails by transaction, which eliminates the need for you to ever look for an email again.
The right real estate tools can make or break a real estate agent's success. It's a difficult business with many difficult tasks that can sap your time, productivity, and sanity. Make sure you give yourself a competitive advantage by utilizing the tools that will truly make a difference and lead to success.