Real Estate Lead Generation Ideas for 2023
Leads are essential to the success of real estate agents. Lead generation for real estate can be accomplished organically through friends, family, and networking or paid methods like lead generation services, advertising, and marketing. Utilizing multiple real estate lead generation strategies at once ensures you'll have a steady flow of prospects.
What are some effective ways to generate leads for housing sale? Find out how to generate real estate leads to grow your real estate business and achieve success.
How to Get Real Estate Leads on your Website?
SEO
A majority of buyers begin their house hunt online. 95% of buyers use the internet to search for a house. Thus, it has a crucial role when searching for a real estate agent who can assist them with the purchase of a home. It involves local search engine optimization. Search engine optimization can increase traffic to your website and increase profits for your business. Improving organic traffic to your website is always a good idea. This can be done by optimizing your website for search engines, writing high-quality content that is relevant to your target audience, and using the right keywords.
Furthermore, optimizing your Google My Business page will boost your business to appear highly on Google Maps, when people are searching for targeted keywords (location + service, product, etc.)
Google Adwords
It's difficult to find the highest position on Google searches. For faster processing, pay search makes sense. Google Ads is one of the leading PPC platforms that helps you generate property leads for the area where you live.
Keyword Targeting
Choosing the right keywords is another sure way to capture your audience. Make sure to focus on targeting your client's search intent, whether it be buying or selling a home or any property. When you use relevant keywords in your ads, you increase the chances of your ad appearing on the first page of search results. For the best results, use keywords related to your content or listings.
Retargeting website visitors
Retargeting or remarketing is a cookie-based technology that gathers unique codes stored in each website visitor. This paid ads strategy allows you to follow your website visitors by showing them ads for the services or products that they previously viewed. Here are some platforms where you can successfully retarget your unresponsive leads:
Facebook Retargeting Ads
LinkedIn Retargeting Ads
Google Remarketing
With a retargeting campaign, you can generate more qualified leads, increase brand search results, and improve overall organic traffic.
Branded Keywords and Competitor Names
Bidding on your competitor's brand name keywords increases your brand exposure. It also drives high-quality traffic because your website visitors or potential customers are interested in the same thing your competitors are offering - homes for sale, real estate, etc., so lead conversion is more likely. However, you should not include your competitor's brand name or trademark in your Ad copy.
Landing Pages
The experts struggle to turn clicks into sales. The number of properties that convert to search engine results pages is 2.47%. Most realtor websites send traffic without converting to email addresses or phone numbers, which causes the biggest problems. Without customized landing pages, companies cannot make landing pages for specific audiences. According to HubSpot, there was a 56% increase in real estate leads on the web.
Virtual Tours
In the digital era, virtual tours allow potential leads to view a property, even from the comfort of their homes or wherever they are. Instead of personally accompanying clients to view properties, you can give them online visits. This allows them to access a realistic property environment, check each room and look at the tiniest details in the property. A Professional 360° virtual tour is a very effective way to showcase property on a website. However, creating virtual tours is expensive, but it is definitely worth it.
Community Pages
When a buyer has decided to move into a new area, most likely than not, they'll research thoroughly the whole community, as well as the status of the real estate market there. This is where Community pages become valuable. By creating a dedicated community page on your website, you can attract traffic and potentially become the go-to resource of a specific community. You can include the following topics:
Restaurants
Schools - Public and Private
Beaches, tourist spots
Economy
Transportation
Leisure and shopping destinations
Climate
Local Businesses
Hospitals and medical facilities
Festivals and Events
Remember to optimize your content with related keywords, and do some internal linking to take your potential lead to other pages on your website they might be interested in. Being up-to-date and well-informed in the areas you operate builds your credibility in the real estate industry.
Strategic Blogging
Adding in a few blogs monthly will not work alone. Instead, it's imperative to plan for an extended time. Provide valuable content on the website, to position yourself as a reliable and trustworthy website. These factors must be incorporated into your marketing strategy. Buyers and sellers want information about the property but are looking for more than the listing.
According to Hubspot, 54% of decision-makers spend at least an hour per week researching and reading content they're interested in, which drives marketers to actively invest in quality content marketing. In short, blogging helps drive targeted traffic, as long as you create targeted content for your business.
Reverse Engineer the Competition
To replicate your competitors' online strategy and increase revenue, it's vital to determine where they get their leads. Despite starting from scratch with a brokerage agency, this system eliminates the guesswork. By using SimilarWeb, you can analyze which channels drive the most online traffic to your competitors and implement these lead-generation strategies. Model your strategy around the traffic your competitors are getting after identifying their sources. Having a proven roadmap is the fastest and easiest way to get your traffic going.
Real Estate Leads through Downloadables
For people who are searching for specific information, free, but unique information is always attractive. Creating an ebook or a list of decorating ideas can be a helpful way to work together with your team. This can be from home decoration plans to the home improvement of a neighborhood or a guide to saving money when it comes to the process of moving house. Potential buyers enjoy any writing material that suits their current interests.
Lead Generation through a Live Chat
It's not always convenient for visitors to fill out forms or call you when they visit your website. However, they might be more comfortable engaging in live chat for instant answers. When prospects are engaged in live chat, it is simple to encourage them to become clients. There are several LiveChat apps or software available that you can add to your website. Some apps allow for a response to be automatically sent to a visitor and determine whether the visitor needs a response or not.
FSBOs
In a For Sale By Owner listing, the property is offered for sale by the owner, not by a realtor. Because they are interested in selling, they are classified as warm leads for the target. Older FSBO listings are often the most valuable leads. The reason for this is that a homeowner has already tried to market their home without success. Consequently, the home seller will appreciate your help when it comes to selling the property. Below are the top FSBO lead sources:
REDX
Landvoice
Vulcan7
Offrs
My +Plus Leads
Mojo Sells
SMS Marketing Work best for sellers' leads
" Statistics have shown that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within 3 minutes of being delivered." - Simon Mannheimer
It is useful to send text messages to clients or leads. This is an immediate way of answering a question, following up and nurturing existing clients or sending free information such as listings. Additionally, they can facilitate scheduling appointments, phone calls, and showings. Text messages combined with photos and video can move a lead forward in the sales cycle more quickly than emails and direct mail.
It could go even further through automated SMS messaging. Automated text messages help people to find a suitable home through text. If someone was interested in a house in your Virginia Beach area, they can text "HOME" to your shortcode.
SMS Marketing Platforms
Follow Up Boss
Real Geeks
EZ Texting
LionDesk Review
Simple Texting
Video
37% of people use video as a source of information when searching for a home, according to the 2019 NAR research. You can increase the number of leads you generate online by incorporating video into your marketing campaign. Nevertheless, you must produce the right types of videos and promote them effectively for the video to be effective as a real estate marketing technique.
4 Primary Real Estate Video Marketing Types
Real Estate Listing Videos
Community Videos
How-To Videos
Real Estate Market Update
Utilize Social Media Platforms
As per the Datareportal July 2022 global overview, more than half of the world now uses social media (59%). In addition, what they learn and see there plays a substantial role in their purchasing decisions. But successfully connecting with potential real estate clients via social media can be challenging. Taking the time to build connections is extremely helpful when using social media to generate leads for real estate.
Make a sound social media presence across platforms including LinkedIn, Facebook, Twitter, Instagram, Pinterest, and Tiktok. All these platforms give you space, exposure, and an audience to promote yourself and your listings.
Open Houses
An excellent way of generating leads is to host open houses. Open houses can still provide a lead list, even if the property does not sell.
You should capture the contact details of anyone who visits the open house. It would be helpful if you provided a sign-in sheet when people entered the open house. You could also engage in informal conversation and ask for their details. Following up with leads after the event is a good idea, regardless of whether you call or send an email.
Conclusion
The only way to build a steady stream of quality leads and make a living is by collecting enough top-quality leads. Be sure to nurture those you already have and get in touch regularly while going to great lengths in your new lead generation process. It pays off to be consistent, creative, and know your audience in the mundane process of lead generation.
For mentorship, sales coaching, and other real estate tips and strategies, get in touch with Barry Jenkins - Better Homes & Gardens Real Estate | Real Estate Agents in Virginia Beach, VA or send an email to barry@tooniceforsales.com.
You can also avail yourself of our sales-winning courses, sales training materials, and drip campaigns. Invest in your skills, and become an expert real estate agent.